Tecovas – The Warby Parker of Cowboy Boots
Tecovas' direct-to-consumer model enables them to avoid retail markups and make high-quality western boots more easily accessible as well as obtaining more honest feedback from consumers regarding what they want from shoes.
From classic dress boots such as the Doc to the more popular Earl roper and Dean zip models, Tecovas offers a unique range of men's cowboy boots in high-end leathers.
Established in Austin
Tecovas is an Austin-based western footwear and apparel company, founded by Paul Hedrick, offers top-quality boots, apparel, leather goods at accessible costs. It has raised millions of dollars to boost its retail store.In spite of a challenging 2020, when several retailers abandoned their plans for expansion, Tecovas managed to thrive and double its number of locations. Hedrick is adamant that this success is due to the team's focus on customer service. Something traditional craftsmanship, rich materials and classic style help Tecovas do well! Additionally, Hedrick is mindful in terms of investments; making use of in-person events to testing new products as a means of interacting with customers and increasing sales.
After nine years of selling its boots direct-to-consumer, Tecovas is expanding into wholesale. It is partnering with premium and specialty chains that sell Western footwear, such as Lebo's of Charlotte as well as Texas Boot Company near Austin, this boots maker plans to take its products directly to consumers through retail locations across the country.
In empowering their partners to display Tecovas products the way it would be in the store, Tecovas can better manage the customer experience and image of their brand. Furthermore, the brand can reduce costs through ShipperHQ which allows them to reduce delivery costs by confirming addresses. All of which helps Tecovas improve the accuracy of its orders as well as improve the performance of its fulfillment process and deliver the quality of service it promises its customers.
The design was created in Texas
Paul Hedrick created Tecovas by merging his entrepreneurial drive with his life-long love of cowboy boots – both created and made here in Texas to create an original Western brand that offers timeless styles and experience for its customers. To accomplish this they use premium but timeless designs, using materials that are designed to last for decades, and employ direct-to-consumer model pricing, eliminating middlemen such as distributors and retailers that charge markups on traditional retail pricing; using this model, Tecovas offers women's boots that look like Annie cowgirl as well as exotic choices like Jamie caiman at a more affordable price.Tecovas uses their leased properties to design unique store environments that convey Texas-sized hospitality, such as inviting their guests to their premises with the scent of leather, lounge experiences and providing drinks for free charge. Oracle NetSuite helps Tecovas manage and simplify the customers and business process.
Tecovas was founded in the year 2015 and they swiftly realized that their brand would become successful due to timeless designs, premium materials, and a broad product lineup. However, their checkout on the internet had several issues. For instance, not showing true delivery dates caused confusion among customers. To fix this issue, ShipperHQ provided them with the solution to show customers when their purchases will actually arrive.
Made in Mexico
Tecovas has quickly made waves in the cowboy boot industry since being founded by Paul Hedrick in 2015. The company was established as a private equity partner and quickly establishing itself as an industry leader. Warby Parker of cowboy boots, supplying high-quality boots at prices far under $300, while also delivering superior comfort. So that even the centuries-old Frye and Justin brands, as well as newcomers Lucchese and Tony Lama have fallen by the wayside in order to compete.The company produces its boots in Leon, Mexico – an historical region that is known for its skilled bootmaking. They work with skilled artisans who uphold Western fashions of footwear with the highest high-end leathers and materials directly from heritage bootmakers and tanneries. Making use of time-tested construction techniques such as the angled heel or hand-corded shafts.
Tecovas' business model is direct-to-consumer which enables them to cut out the middlemen and pass on savings directly to customers. They do this by making products in-house and then selling them directly online – this approach has enabled them to be competitive with the traditional retailers without compromising quality – price equal to competitors' boots, without sacrificing quality, offering multiple sizes and styles so that there is something suitable for everyone's feet!
Built to last
Tecovas does not play around when it comes to producing sturdy cowboy boots. From using exotic materials such as Python in its Brady boot to more standard substances like the bourbon-lizard skin of its Nolan boot, these durable boots are made to stand the test of time while looking stunning while doing it.Similarly, the rugged Stockton boot offers work-boot durability with a traditional Western style. With its 1-” Vibram wedge outsole, hand-corded shafts and lemonwood pgs ensure it can withstand harsh conditions and 360deg Goodyear welt, weatherproof seams and dual footbeds guarantee comfort during the use.
Tecovas' mens styles combine modernity and Western influence, while their women's offerings are unabashedly feminine in both style and substance. A slim side zip helps to get them off and on easier, while slim profile and elastic gores make them perfect with skinny jeans or tailored suits to create a feminine and elegant look.
Tecovas' commitment to providing clients with the best cowboy boot is significant; however, equally important is their focus on offering an enjoyable online experience for customers. This is why they utilize ShipperHQ's Address Validation tool to streamline the fulfillment process and provide customers with realistic times for delivery at the checkout. This saves time and effort while eliminating unexpected last mile costs that could affect their bottom account.