Tecovas is the Warby Parker of Cowboy Boots
Tecovas direct-to-consumer model allows the company to stay clear of retail markups and make high-quality western boots more accessible, while gathering more candid consumer feedback on what they are looking for in footwear.
From classic dress boots like the Doc to the fad Earl roper, and Dean zip styles, Tecovas has an unparalleled range of men's cowboy boots with premium leathers.
Established in Austin
Tecovas, an Austin-based western footwear and clothing company founded by Paul Hedrick, offers top-quality footwear, apparel, and leather products at affordable prices. The company has raised millions to increase its retail store.In spite of a challenging 2020, in which many retailers abandoned their plans to expand, Tecovas managed to thrive and increase its inventory by three times. Hedrick credits this success to his team's focus on customer service – something that is traditional, a rich material and classic style help Tecovas succeed! In addition, Hedrick is mindful in the area of investment, opting for in-person events for testing products as a way of engaging customers and driving sales.
After nine years of selling its boots directly to consumers, Tecovas is expanding into wholesale. Working with specialty and premium chains that sell Western footwear, such as Lebo's in Charlotte in the state of North Carolina and Texas Boot Company near Austin, this boots maker plans to sell its products directly to customers through retail outlets across the country.
Through empowering their partners with the ability to display Tecovas products as it would be in the store, Tecovas can better manage the customer experience and image of their brand. Furthermore, the brand can save money through ShipperHQ which can help them reduce delivery costs by confirming addresses. All of which assists Tecovas increase order accuracy and improve the efficiency of fulfillment processes and provide the experience promised to its customers.
Designed in Texas
Paul Hedrick created Tecovas by merging his entrepreneurial drive with his life-long love of cowboy boots – created and made here in Texas and transforming them into a cutting-edge Western brand with timeless styles and experience for its customers. To accomplish this, they employ premium yet timeless styles, with materials made to last for decades, and employ direct-to-consumer pricing, which eliminates middlemen such as distributors and retailers who add markups to the traditional retail price. Using this model Tecovas offers women's boots such as Annie cowgirl as well as exotic choices like Jamie caiman at a more affordable price.Tecovas uses their leased properties to design unique store environments that exude Texas-sized hospitality such as inviting their guests to their premises with the scent of leather, offering lounge experiences and offering drinks free of cost. Oracle NetSuite helps Tecovas manage and simplify the customers and business process.
Tecovas was founded in 2015 and quickly established that their brand would be successful due to timeless designs, high-quality materials, and a broad collection of products. But their online checkout was plagued by some issues; for instance that they did not display true delivery dates caused confusion among customers. To remedy this situation, ShipperHQ provided them with the solution to show customers when their packages will arrive.
Made in Mexico
Tecovas has quickly made waves in the industry of cowboy boots since being founded by Paul Hedrick in 2015. It was founded with the intention of becoming a privately-owned affiliate and quickly establishing itself to be the Warby Parker for cowboy boots, offering quality boots for lower than $300, and claiming extraordinary comfort. So that even the centuries-old Frye and Justin brands, as in addition to newcomers Lucchese as well as Tony Lama have fallen by the wayside to take on.The company produces their boots in Leon, Mexico – an ancient region known for its expert bootmaking – working alongside skilled artisans who uphold Western fashions of footwear with the highest quality leathers and products sourced directly from heritage bootmakers tanning facilities. Making use of time-tested construction techniques such as angled heels or hand-corded shafts.
Tecovas' business model is direct to consumer, which enables them to eliminate the middlemen and pass on savings directly onto customers. They accomplish this by producing products in-house and selling them directly online – this method has allowed them to compete with traditional retail giants without sacrificing quality. They also have the advantage of that is comparable to competitor footwear without sacrificing quality. They offer different styles and sizes so there's something to suit everyone's feet!
Designed to be durable
Tecovas does not play around when it comes down to creating sturdy cowboy boots. From using exotic materials such as python for its Brady boot, or more traditional substances like the bourbon-lizard skin of the Nolan boots, the sturdy boots are built to withstand through the test of time, while looking great doing so.Similarly, the tough Stockton boot offers work-boot durability with a traditional Western design. The 1” Vibram wedge outsole, hand-corded shafts, and lemonwood pegs ensure it can withstand harsh conditions and the 360-degree Goodyear welt and weather-proofed seams, and dual footbeds provide comfort throughout the use.
Tecovas Menswear styles blend modernity and Western influence, while their women's offerings are unabashedly feminine in both style and substance. A slim side zip helps to get them off and on much easier. slim profile and elastic gores make them perfect with slim jeans or tailored suits for an effortlessly feminine look.
Tecovas dedication to providing their customers with only the best cowboy boot is significant; but equally so is their focus on offering an enjoyable online customer experience. That is why they use the ShipperHQ Address Validation tool to streamline fulfillment processes and provide customers with realistic times for delivery at the checkout. This saves time and effort as well as avoiding surprise last mile charges that would otherwise devastate their bottom line.