Tecovas is the Warby Parker of Cowboy Boots


Tecovas' direct-to-consumer model enables the company to stay clear of markups on retail and make premium western boots more accessible as well as obtaining more honest feedback from consumers regarding what they seek in shoes.

From classic dress shoes like the Doc to the more popular Earl ropers and Dean zip models, Tecovas provides an unrivaled selection of cowboy boots for men made of high-end leathers.

Austin was founded in Austin

Tecovas is an Austin-based western shoe and clothing company, founded by Paul Hedrick, offers top-quality footwear, apparel, and leather products at affordable costs. It has raised millions of dollars to expand its retail outlets.

In spite of a difficult 2020, where several retailers abandoned their plans for expansion, Tecovas managed to thrive and double its number of locations. Hedrick credits this success to his team's focus on customer service – something that is traditional, a rich material and classic styling helps Tecovas do well! In addition, Hedrick is mindful in terms of investments; choosing to hold in-person events for testing new products as a means to engage customers and increase sales.

After nine years of selling its boots directly to consumers, Tecovas is expanding into wholesale. Working with specialty and premium chains that sell Western footwear, such as Lebo's located in Charlotte as well as Texas Boot Company near Austin, this boots maker plans to sell its products directly to consumers through retail locations nationwide.

Through empowering their partners with the ability to display Tecovas products as it would be in the store, Tecovas can better manage the customer experience and image of their brand. In addition, the brand will save money by using ShipperHQ which helps them avoid last mile delivery charges through validating addresses. All that assists Tecovas increase order accuracy, improve fulfillment process performance and provide the experience it promises its customers.

The design was created in Texas

Paul Hedrick created Tecovas by combining his entrepreneurial zeal with his life-long love of cowboy boots – both made and designed in Texas and transforming them into a cutting-edge Western brand that offers timeless designs and experiences for customers. To accomplish this they utilize premium, timeless styles with materials designed to last decades and use direct-to-consumer model pricing, eliminating middlemen like distributors or retailers who add markups to the traditional retail price. Using this model, Tecovas offers women's boot such as Annie cowgirl and exotic options like Jamie caiman at an accessible price point.

Tecovas utilizes their lease properties to design unique store environments which convey Texas-sized hospitality for example, inviting guests to their premises with the scent of leather, offering lounge experiences and serving drinks at no cost. Oracle NetSuite helps Tecovas manage and simplify the customer base and the business processes.

Tecovas was founded in the year 2015, and they quickly established that their brand would be successful due to timeless designs, premium materials and an accessible product lineup. But their online checkout was plagued by some issues; for instance, not showing true delivery dates led to confusion among customers. To remedy this situation, ShipperHQ provided them with the solution by showing customers when their orders will actually arrive.

Made in Mexico

Tecovas has been making waves in the cowboy boot industry since being founded by Paul Hedrick in 2015. The company was established with the intention of becoming a privately-owned partner, the company quickly emerged as one of the Warby Parker for cowboy boots, supplying high-quality boots at prices far under $300, while also delivering extraordinary comfort. So that even the centuries-old Frye as well as Justin brands as well as newcomers Lucchese and Tony Lama have fallen by the wayside to take on.

This company manufactures its boots at Leon, Mexico – an historical region that is known for its skilled bootmaking. They work with skilled artisans who uphold Western footwear traditions with top quality leathers and products sourced directly from heritage bootmakers and tanneries. Utilizing time-honored construction methods like an angled heel and hand-corded shafts.

Tecovas' business model is direct to consumer, which allows them to eliminate the middlemen and pass on savings directly to customers. They achieve this by manufacturing products in-house and then selling directly on the internet. This approach has enabled them to compete with traditional retail giants without sacrificing quality. They also have the advantage of equal to competitors' boots, without sacrificing quality. They also offer a variety of styles and sizes so there is something suitable for all types of feet!

Created to be durable

Tecovas does not play around when it comes down to creating sturdy cowboy boots. From using exotic materials like python in its Brady boot or more conventional materials such as bourbon lizard skin for it's Nolan boot, these sturdy boots are made to stand the test of time while looking great doing so.

Similar to the tough Stockton boot offers work-boot durability with a traditional Western style. With its 1” Vibram wedge outsole, hand-corded shafts and lemonwood pegs help it withstand tough environments and the 360-degree Goodyear welt and weather-proofed seams, and dual footbeds guarantee comfort during the use.

Tecovas masculine styles mix modernity and Western influences and their women's styles are unabashedly feminine in style and substance. A stylish side zip makes getting them off and on much easier. slim and flexible gores pair them nicely with slim pants or tailored suits for an elegant and feminine appearance.

Tecovas' commitment to providing their customers with only the highest quality cowboy boots is admirable, but equally so is their commitment to providing a pleasurable online experience for their customers. This is why they utilize ShipperHQ's Address Validation tool to streamline fulfillment processes and give customers realistic time frames for delivery when they the time of checkout. This helps save time and effort as well as avoiding the cost of last mile delivery that could affect their bottom line.