10 New Tips For Effectively Promoting Your Book On Talk Radio

As one of the nation's leading companies of radio reveals around the nation, we arrange anywhere from 50 to 100 interviews week in and week out. Because we desire you to prosper with talk radio, here are 10 new “inside” pointers to help you end up being the kind of visitor every host wants to have on his or her program:

  1. Be real. Present yourself the way that you truly are. Don't put up a false or manufactured front. Your message will stop working if an audience views you to be phony. Be REAL. Be who you truly are.

Keep in mind that radio audiences are varied. By “taking and offering,” you will win trustworthiness points with your whole audience.

  1. Acquaint yourself with the present news climate. Stay up to date on existing occasions and present yourself as the “specialist” on your subject. Don't be blind-sided about a current or breaking newspaper article that relates to your book. Forecasting yourself as knowledgeable will help to develop your credibility with listeners.

Whether you are talking to a radio show out of St. Louis, Detroit, or Sacramento, be sure to connect the local area in to what you are saying. If your book is about the economy or genuine estate, talk about the joblessness rate or real estate values in that specific city.

  1. Do NOT use a cell phone. Constantly ensure to use a protected landline for all of your interviews. Mobile phone are undependable for on-the-air interviews and you stand the opportunity of getting cut off in the middle of your interview. Certainly, this is a major family pet peeve of talk radio hosts as they now need to fill the time originally set aside for your interview. No host likes to have the timing and pace of his show screwed up. Do not expect them to put you back on the air or reschedule you if your interview is cut short due to cell phone issues.

  2. Don't forget to strike on your key points. Sometimes you can get so wrapped up in the conversation you are having with the host or from call-ins by listeners that you forget your primary message. Try to always remember your primary focus and do not get too off-topic.

  3. Match your interview rate with that of the radio host. If the host is a “fast-talker,” pick up the rate. If the host's style is simple and slow, do your best to adapt. By adapting to the host's rhythm, you'll develop a much better camaraderie with him. The positive connection between you and the host will keep routine listeners interested in your message.

  4. Limitation numbers and stats during your interview. If you have a specific fact that you think applies really strongly to your message, utilize it and hammer it home. Be careful ... if you throw too numerous numbers at the audience, you will lose their interest and they will tune out.

  5. Don't phony it if you are in the dark about an issue! If you aren't familiar with a problem the host brings up or don't understand the response to a question, do not be afraid to admit it. You will lose immediate credibility by pretending to understand something when you really don't. On the other hand, your trustworthiness skyrockets when you are perceived by listeners as being truthful.

Remember that radio is an one-on-one medium. Talk to the host in a conversational and personal way, and if there are callers, do the very same with them.

Remember— your intent for every single interview is to enlighten the listening audience about your book and interest them in buying it.

If you would like to hear more about talk radio and how it can help you effectively promote your book, call me or my spouse Steve at 727-443-7115, ext. 208. Nothing beats a real-life discussion!

Call today— we're anticipating hearing from you!

Hottest Regards,

Marsha Friedman, President

Since we desire you to succeed with talk radio, here are 10 new “inside” suggestions to help you become the kind of guest every host desires to have on his or her program:

Certainly, this is a significant family pet peeve of talk radio hosts as they now have to fill the time initially set aside for your interview. Sometimes you can get so covered up in the conversation you are having with the host or from call-ins by listeners that you lose sight of your primary message. Match your interview rate with that of the radio host. Talk to the host in a conversational and individual way, and if there are callers, do the same with them. Radio talk