10 New Tips For Effectively Promoting Your Book On Talk Radio
For almost 20 years, we've been telling you about the value of talk radio as a method for promoting your book to the masses. As one of the nation's top providers of radio reveals around the nation, we set up anywhere from 50 to 100 interviews week in and week out. As an outcome of our close working relationship with the media, we understand what works and what doesn't. Because we want you to prosper with talk radio, here are ten new “within” pointers to help you end up being the type of guest every host wishes to have on his/her show:
- Be real. Present yourself the manner in which you truly are. Don't put up a false or manufactured front. If an audience views you to be phony, your message will fail. Be REAL. Be who you actually are.
Keep in mind that radio audiences are diverse. By “giving and taking,” you will win credibility points with your entire audience.
Don't be captured unaware about a existing or breaking news story that relates to your book. Predicting yourself as experienced will help to develop your reliability with listeners.
Whether you are talking to a radio show out of St. Louis, Detroit, or Sacramento, be sure to connect the local area in to what you are stating. If your book is about the economy or genuine estate, talk about the unemployment rate or real estate worths in that particular city.
Cell phones are undependable for on-the-air interviews and you stand the opportunity of getting cut off in the middle of your interview. Undoubtedly, this is a major animal peeve of talk radio hosts as they now have to fill the time originally set aside for your interview. No host likes to have the timing and speed of his program screwed up.
In some cases you can get so covered up in the discussion you are having with the host or from call-ins by listeners that you lose sight of your primary message. Try to always remember your main focus and don't get too off-topic.
- Match your interview rate with that of the radio host. If the host is a “fast-talker,” get the rate. Do your finest to adapt if the host's design is sluggish and easy. By adapting to the host's rhythm, you'll establish a much better sociability with him. The favorable rapport in between you and the host will keep routine listeners thinking about your message.
Limitation numbers and stats during your interview. If you have a particular statistic that you believe applies very strongly to your message, utilize it and hammer it home.
- Do not phony it if you are in the dark about a problem! Don't be scared to admit it if you aren't familiar with a concern the host brings up or don't know the response to a question. You will lose instant trustworthiness by pretending to understand something when you really don't. On the other hand, your reliability goes through the roof when you are viewed by listeners as being honest.
Remember that radio is an individually medium. Talk to the host in a conversational and personal way, and if there are callers, do the same with them.
Keep in mind— your objective for every interview is to inform the listening audience about your book and interest them in purchasing it.
If you wish to hear more about talk radio and how it can help you effectively promote your book, call me or my spouse Steve at 727-443-7115, ext. 208. Absolutely nothing beats a real-life discussion!
Call today— we're eagerly anticipating hearing from you!
Hottest Regards,
Marsha Friedman, President
Since we want you to prosper with talk radio, here are ten new “inside” pointers to assist you end up being the kind of guest every host desires to have on his or her show:
Undoubtedly, this is a major pet peeve of talk radio hosts as they now have to fill the time originally set aside for your interview. Sometimes you can get so wrapped up in the conversation you are having with the host or from call-ins by listeners that you lose sight of your main message. Match your interview speed with that of the radio host. Talk to the host in a personal and conversational manner, and if there are callers, do the same with them. Radio talk